East Cobb is ready to sparkle this holiday season, and there’s no better way to start than with The Lighting of Avenue East Cobb. It’s an event for the whole family to welcome in the holidays with style, lights, laughter, and festive spirit.
The evening kicks off at 5 pm with “Activity Row,” where you’ll find all kinds of holiday fun for kids and adults alike. Think face painting, live reindeer sightings, roaming entertainment, and train rides aboard the Avenue Express.
Also at 5 pm, live music takes the stage with The Union providing tunes to keep everyone moving and grooving. Their melodies set the perfect backdrop to keep spirits high as we all wait for the arrival of Santa Claus himself.
At 6:30 pm, Santa will make his grand entrance to cheers from the crowd, ready to bring that extra touch of magic to Avenue East Cobb. Then, at 6:50 pm, the moment everyone’s been waiting for will finally arrive. The countdown will begin, leading to the lighting of the stunning 26-foot Christmas tree that’s guaranteed to make your holiday photos absolutely shine.
And with that, the night will wrap up at 7 pm, and it’ll be time for the big man in red to head off for some well-deserved rest before a busy December.
Parking for the event is free, but nearby spaces tend to fill up quickly. To make things easier, consider carpooling or using a rideshare service for a smooth arrival. Should parking be full, there’s additional parking available across the street at Merchants Exchange.
Activity Row starts promptly at 5 pm, with lines closing at 6:15 pm, just in time to gather for Santa’s big arrival. Guests are encouraged to head to The Plaza to get a prime spot for the countdown.
Activity Row Experiences:
- Face Painting
- Live Reindeer
- Avenue Express Train Rides
- Festive Photo Ops
- Roaming Entertainment
- and more!
Date:
Friday, November 21, 2025
Time:
5 pm to 7 pm
Schedule:
- 5 pm to 6:30 pm: Activity Row Experiences
- 5 pm: Live music by The Union
- 6:30 pm: Santa’s Arrival
- 6:50 pm: Lighting of the Christmas tree
Admission:
Free
Address:
The Plaza at Avenue East Cobb
4475 Roswell Rd, Marietta, GA 30062
For more information, please call Avenue East Cobb at (770) 971-9945.
